Hallowing God's Name

"The name of God is not a combination of the letters G, O and D. The name stands for the person who bears it, for his character and activity.  So God's 'name' is God himself as he is in himself and has revealed himself. His name is already 'holy' in that it is separate from and exalted over every other name, but we pray that it may be hallowed, 'treated as holy,' because we ardently desire that due honour may be given to it, that is to him whose name it is, in our own lives, in the church and in the world."--John R.W. Stott, _The Message of the Sermon on the Mount_, 147